South West England including Wales and Midlands

Selling a range of market leading patient handling solutions into a variety of healthcare settings including hospitals, SEND Schools, rehab facilities and case management projects.

Ceiling hoist’s, slings, mobile hoist’s, changing benches, specialist toilet and basins etc.

This is a ‘new business’ development role tasked with generating a healthy pipeline for sales within an
allocated region of the UK.

Target customers will be case managers, architects, main contractors, quantity surveyors, NHS project
directors, Occupational Therapists and Physios plus all other relevant stakeholders.

Person Specification:
Proven track record of developing a sales pipeline and delivering results
Experience of dealing with multiple stakeholders
Experience of delivering CPD presentations
Understands architectural drawings including CAD and BIM
Dynamic – new ways of working, new ideas, challenging the norm
Energetic, highly motivated and empowered to work under their own initiative
Experienced presenter – different content for different client groups
IT literate with experience of using a CRM system
Commercially astute with the ability to work on complex sales prospects with long lead times

The post Business Development Manager appeared first on Aptum.

The Territory Manager is required to promote, sell, and ensure formulary compliance for products in the company range in both the acute and community for the defined Sales Territory to ensure Sales targets are achieved.

The Territory Manager is expected to reach sales targets for the Sales Territory using effective communication methods in a manner that ensures ethical commercial approach, as well as adherence to Corporate vision and guidelines. It is important to work closely with the Clinical Nurse Advisors and Business Development Managers within the team to enhance your sales success. Customers will include TVNs, Continence, Stoma nurses as well as Procurement, Medicines Management, Nursing Homes, Lymphoedema Specialists, District and Practice Nurses, Pharmacists and Nursing homes. You will also identify and assist in developing Key opinion leaders from within your area.

· Participation with the Regional Business Manager, Clinical Nurse Advisor and Business Development Manager in the development and implementation of local business plans with the aim of achieving high compliance with new Formulary Awards and driving market share growth in order to achieve sales targets.

· Close working with the Business Development Manager & Clinical Nurse Advisor within the Region to ensure all hospital and community Formularies are secured and fully compliant.

· Achievement of annual sales and market share targets for the company focus brand, to be delivered within the agreed budgets with the Regional Business Manager.

· Achievement of agreed activity KPIs and objectives.

· To have a comprehensive understanding and knowledge of the Company products, policies, and objectives.

Key Accountabilities:

· To provide customers with company sales, education, and service information regarding the products through effective presentation and listening skills.

· To form a permanent link between the Company and its customers through identification of success factors and possible problem areas.

· To develop the image and profile of the Company to our customers through knowledge of the Sales, Marketing & Clinical strategy and use of Corporate selling tools.

· To manage and develop the individual Sales territory through analysis of available sales and marketing data.

· To organise and manage customer meetings, study days and exhibitions within the territory.

· To participate in Regional and National Sales Meetings and share experiences to improve overall efficiency, sharing best practice.

· To develop personal skills by ensuring that product and Clinical knowledge is up to date and by identifying areas where further training might be needed.

· Demonstrate effective use of company Salesforce CRM system in accordance with agreed KPIs and objectives.

· Plan work schedules, weekly and monthly timetables to maximize business.

· Nurture excellent working relationships with our customers through selling innovative customer solutions. Procurement, Medicines Management, Tissue Viability, Dermatology, Continence & Stoma are all call points.

· Build strong relationships across various customer groups and identification of Industry Key Opinion Leaders and formulary influencers, key decision makers.

· Provide win – win solutions for both the customer and the company.

· Be aware of the latest trends in marketing and sales and can use them for the benefit of the company.

· Work within and adheres to company and industry compliance policy and standards of business conduct and ethics

The post Territory Manager appeared first on Aptum.

The Clinical Nurse Advisor will provide best in class clinical training in order for our NHS partners to best treat their patients. The CNAs are tasked with supporting the Sales function with account growth through education, training and account development. This will include delivering clinical teaching, conducting audits, running evaluations and working closely with customers to identify areas of improvement and presenting the solutions back to the customers to better improve the position of the products and the company.

Roles and Responsibilities:

· Develop and supporting education activities within the company by:

o Full training provided and support

o Providing clinical training across acute and community sectors to support new formulary inclusions and account development.

o Assisting customers with the development of educational materials for their local areas.

o Providing education presentations to support local study days and conferences.

o Identifying and maximising opportunities and working in collaboration with the Business Development Manager and Territory Manager to achieve commercial success.

· Assisting with the development of new products and work with the marketing team to uncover opportunities in the market and improve upon current products available.

· Responsible for developing / writing clinical support papers and posters, writing up case studies.

· Conducting audits and supporting product evaluations with customers.

The post Nurse Advisor appeared first on Aptum.

The role is based in Widnes, Cheshire and the area cover is the north of England and occasionally the role may take you further a field. Working hours are normally 8:30am to 4:45pm Monday to Friday, occasionally you will be asked to extend these hours to suit the business needs. 4 weeks holiday per year plus statutory bank holidays.

Key Duties and Responsibilities:

• To service, repair and test medical equipment such as profiling beds, dynamic air mattresses, hoists, slings, bathing equipment, specialist seating, power chairs, wheelchairs in our warehouse, hospitals, nursing homes and private dwellings mainly in the North West of England.
• To carryout LOLER examinations, PAT testing and Safety Checks on the above equipment
• To deliver and install above equipment
• Carrying out the above tasks in a safe and professional manner
• Completing all tasks in a timely manner and ensuring that all appropriate paperwork is completed as per the company’s procedures
• Ensure customer satisfaction levels are maintained
• To promote the company’s business by ensuring that customer relationships are uppermost in your mind
• Increase sales of engineering services and identify equipment sales opportunities
• Keep company equipment provided in a good working order including any vehicle provided to allow you to carry out your role.

The post Field Service Engineer appeared first on Aptum.

The new Brand Manager  will be a B2B marketer in the healthcare space with NHS experience and have a wide range of skills encompassing technical product understanding, digital marketing, business acumen and strategic thinking. They will be the voice of the customer within the organisation, and understand and research customer needs, behaviour and experiences. The Brand Manager role reports to the Head of Marketing and will have a dotted-line responsibility for the Marketing Assistant. Importantly, we are looking for an individual who is dynamic, creative, extroverted, hard-working, fun-loving and will fit well within the organisation.

Key Duties and Responsibilities:

• Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.

• Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.

• Build brand messaging with unique selling propositions to differentiate from competitors and incorporate into campaigns.

• Develop & launch brand campaigns, in line with strategy & drive the brand vision.

• Liaise with media partners, ad agency, printers and other suppliers for marketing collateral.

• Create content like videos, copy for website, blogs, socials, clinical case studies, product and clinical articles, to drive corporate branding.

• Enhance brand awareness on digital, social and events platforms.

• Work collaboratively in the Marketing Team and cross-functionally.

• Field visits to meet customers & build a strong KOL network (Key Opinion Leader).

• Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.

• Run user evaluations on existing products to generate customer testimonials and user testing for new products under consideration.

• Develop market intel & research competitors to be proactive & market-responsive.

• Measure ROI on every marketing activity, track marketing budget, and capture learnings from successful campaigns as well as from less successful tactics.

• Manage a junior brand manager and collaborate with the graphics team.

• Ensure packaging designs/artworks are updated and aligned with brand style.

Ideal Skills and Competencies:

• Passionate about marketing and healthcare.
• An extrovert, who is dynamic and energetic and has fun working with people.
• A planner who is logical and simultaneously creative with lateral thinking.
• A team influencer, who is data-driven and a strategic thinker.
• Comfortable in his own company and collaborates with others in the team.
• Marketing skills with strategic thinking: Formulate brand marketing strategy, develop and drive the brand vision to create a niche in the market.
• Communication and presentation skills: Speak and write to a high standard, storytelling of products for various channels and present convincingly to both internal and external stakeholders.
• Data-Driven marketer: Gain customer insights, market intel via focus groups, sales analysis and networking to formulate marketing strategy and implement tactics.
• Digital and social skillset: Drive our digital strategy for business growth.
• Customer-focused: Build customer personas by understanding customer needs, behaviours and create amazing customer experiences.
• Technical expertise: Develop unique selling points of products for differentiation to create value for customers.
• CRM & marketing automation: Experience using Salesforce (CRMs) and Pardot.
• Collaborative & Interpersonal skills: Work cross-functionally as an inclusive team player and be comfortable working as an individual contributor.

Qualifications and Experience:

• About 5 to 7 years of experience in marketing with a strong track record of achievements within healthcare; wound care and NHS experience is desirable.
• Bachelor’s degree, ideally in pharmacy, nursing, medicine or science, combined with marketing qualifications.
• Digital (including website) and social marketing experience.
• Business skills including Microsoft Office suite, CRM preferably Salesforce and marketing automation.
• Experience of Account-Based Marketing is desirable.
• Understanding of MDR is desirable.

The post Brand Manager appeared first on Aptum.

Reporting directly to the Head of Sales , you will be responsible for achieving a budget by managing and driving profitable sales, margin and commercial terms in all Distributors, Direct and NHS accounts within a designated geographical region or market sector. This role requires the delivery and development of new business as well as maintaining existing accounts.

Key Duties and Responsibilities:

· Achieve financial business objectives and deliver sales strategy as directed and agreed with Head of Sales

· Effective journey planning

· New business development with agreed plan

· Execute promotion plan to all customers

· Effectively manage database of all customers and targets

· Enforcing and managing terms agreements.

· Develop and manage customer partnerships

· Customer issue resolution

· Generation of new product improvement feedback from market knowledge

· Planned and disciplined NPI launches.

· Deliver sales presentations, negotiate, and deliver business plans

· Source and share knowledge of existing and emerging customer needs and requirements into commercial business plans

· Attend Conferences, trade shows and meetings as directed by the requirements of the business.

· Manage customer communication and to be flexible in approach.

· Awareness of market dynamics to meet customer and profitability requirements

· Evaluation of promotional activities

· Weekly/monthly sales calls and forecasting input and evaluation of business plans

· IBP – accurate forecasting as part of demand planning.

· Achievement of KPO’s

Key Performance Objectives:

1. Delivery of internal budgeted sales, trade investments and net margin targets

2. Effectively target new business opportunities and communicate progress on a monthly basis

3. Measurement and improving Return on Investment of commercial activities

Essential Skills and Experience:

Must have:

· 1-2 years UK Medical market experience

· Good understanding of UK Medical market

· Development and delivery of sales strategy

· Demonstrable attention to detail in delivering business plans

· IT Literate of Microsoft Office

· Strong numerical and analytical skills

· Promotional planning

· Good negotiation and presentation skills

· UK Driving Licence

Preferred:

· Track record in growing business with new and/or existing portfolio of accounts

· Degree in business, marketing or similar

· Trained in sales negotiations and planning

The post Territory Manager appeared first on Aptum.

Field based role, reporting directly to both the Senior Territory Manager & Regional Business Manager with regular travel throughout the Territory and occasional overnight stays. Occasional travel outside the Territory and mandatory attendance at National and Regional Business Meetings each year. These provide training and preparation for product and/or campaign launches. Overnight stays are involved during these events.

There is also the requirement of:

· Significant amounts of daily driving

· Frequent telephone and computer activity

· Flexible working approach required to meet the needs of the business.

· To promote, sell and ensure proper distribution of products from the companies product portfolio in both the Acute and Community.

· To reach sales targets for the Sales Territory using effective communication methods in a manner that ensures ethical commercial approach, as well as adherence to Corporate vision and guidelines.

· Customers will include TVNs, Procurement, Nursing Homes, Stoma Nurses, Incontinence Nurses, Practice Nurses, Pharmacists, District Nurses, and a range of Key Opinion Leaders.

· Perform tasks within a matrix team in which they need to share information, ideas, and solutions for the overall benefit of the Regional and Comp

Key Tasks and Responsibilities:

The Associate Territory Manager is required to promote, sell, and ensure formulary compliance for products in the company range in both the acute and community for the defined Sales Territory to ensure Sales targets are achieved. This will be in line with all plans set out by the Senior Territory Manager and Regional Business Manager.

The Associate Territory Manager is expected to reach sales targets for the Sales Territory using effective communication methods in a manner that ensures ethical commercial approach, as well as adherence to corporate vision and guidelines. It is important to work closely with the Clinical Nurse Advisors and Business Development Managers within the team to enhance your sales success. Customers will include TVNs, Continence, Stoma nurses as well as Procurement, Medicines Management, Nursing Homes, Lymphoedema Specialists, District and Practice Nurses, Pharmacists and Nursing homes. You will also identify and assist in developing Key opinion leaders from within your area.

·

The post Territory Manager appeared first on Aptum.

Field based role, reporting directly to the Regional Business Manager with regular travel throughout the Territory and occasional overnight stays. Occasional travel outside the Territory and mandatory attendance at National and Regional Business Meetings each year. These provide training and preparation for product and/or campaign launches. Overnight stays are involved during these events.

There is also the requirement of:

· Significant amounts of daily driving

· Frequent telephone and computer activity

· Flexible working approach required to meet the needs of the business.

· To promote, sell and ensure proper distribution of products from the companies product portfolio in both the Acute and Community.

· To reach sales targets for the Sales Territory using effective communication methods in a manner that ensures ethical commercial approach, as well as adherence to Corporate vision and guidelines.

· Customers will include TVNs, Procurement, Nursing Homes, Stoma Nurses, Incontinence Nurses, Practice Nurses, Pharmacists, District Nurses and a range of Key Opinion Leaders.

· Perform tasks within a matrix team in which they need to share information, ideas, and solutions for the overall benefit of the Regional and Company.

Main Duties and Responsibilities:

The Territory Manager is required to promote, sell, and ensure formulary compliance for products in the company range in both the acute and community for the defined Sales Territory to ensure Sales targets are achieved.

The Territory Manager is expected to reach sales targets for the Sales Territory using effective communication methods in a manner that ensures ethical commercial approach, as well as adherence to Corporate vision and guidelines. It is important to work closely with the Clinical Nurse Advisors and Business Development Managers within the team to enhance your sales success. Customers will include TVNs, Continence, Stoma nurses as well as Procurement, Medicines Management, Nursing Homes, Lymphoedema Specialists, District and Practice Nurses, Pharmacists and Nursing homes. You will also identify and assist in developing Key opinion leaders from within your area.

· Participation with the Regional Business Manager, Clinical Nurse Advisor and Business Development Manager in the development and implementation of local business plans with the aim of achieving high compliance with new Formulary Awards and driving market share growth in order to achieve sales targets.

· Close working with the Business Development Manager & Clinical Nurse Advisor within the Region to ensure all hospital and community Formularies are secured and fully compliant.

· Achievement of annual sales and market share targets for the company focus brand, to be delivered within the agreed budgets with the Regional Business Manager.

· Achievement of agreed activity KPIs and objectives.

· To have a comprehensive understanding and knowledge of the Company products, policies, and objectives.

Key Accountabilities:

· To provide customers with company sales, education, and service information regarding the products through effective presentation and listening skills.

· To form a permanent link between the Company and its customers through identification of success factors and possible problem areas.

· To develop the image and profile of the Company to our customers through knowledge of the Sales, Marketing & Clinical strategy and use of Corporate selling tools.

· To manage and develop the individual Sales territory through analysis of available sales and marketing data.

· To organise and manage customer meetings, study days and exhibitions within the territory.

· To participate in Regional and National Sales Meetings and share experiences to improve overall efficiency, sharing best practice.

· To develop personal skills by ensuring that product and Clinical knowledge is up to date and by identifying areas where further training might be needed.

· Demonstrate effective use of company Salesforce CRM system in accordance with agreed KPIs and objectives.

· Plan work schedules, weekly and monthly timetables to maximize business.

· Nurture excellent working relationships with our customers through selling innovative customer solutions. Procurement, Medicines Management, Tissue Viability, Dermatology, Continence & Stoma are all call points.

· Build strong relationships across various customer groups and identification of Industry Key Opinion Leaders and formulary influencers, key decision makers.

· Provide win – win solutions for both the customer and the company.

· Be aware of the latest trends in marketing and sales and can use them for the benefit of the company.

· Work within and adheres to company and industry compliance policy and standards of business conduct and ethics

Key Competencies:

Behavioural Skills – Be an effective communicator both verbally and non-verbally and possess/develop good problem-solving skills to assist customer and company development. Demonstrate good emotional intelligence and be adaptable to different business situation. Show a good work ethic in relation to general demeaner and attitude to the job role. Appearance should be well presented at all times.

In Call Experience – Establishes objectives and actions. Spends his/her time on the most important issues at hand. Puts trivial matters aside in order to focus on what’s most important. Able to quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks or distractions; remains focused. Always aware of performance objectives and the most actionable opportunities to achieve them. Adapts priorities to changing circumstances. Become proficient in the APPROACH selling technique.

Commercial Ability – Initiates and develops relationships with influential decision-makers at all levels. Capable of cultivating multiple points of contact within both internal Company and external customer environments. Communicates well and able to command others’ attention. Uses strategic thinking and supporting data effectively when attempting to make an argument or convince others. Can be counted on to achieve goals; is consistently a top performer. Results oriented; steadfastly pushes self and motivates others for results. Never satisfied with performance that falls below expectations and tries to mitigate failure points; demonstrates the ability to adapt behaviour to overcome obstacles needed to achieve expected results. Effectively exploring alternatives and positions to reach outcomes that gain the support and acceptance of all parties. Clarifies the current situation, identifies points of agreement/disagreement, keeps discussion issue oriented. develops others; and own ideas, builds support for preferred alternatives, facilitates agreement. Grasp the importance of using the sales data provided and demonstrate its use daily. Using this data, be able to present territory updates at the Quarterly reviews.

Clinical Ability – Must be able to understand the clinical theatre that the company operates within, in order to engage in credible conversations with senior NHS staff. Reviewing all the company data including Clinical papers and posters will be a requirement. MASD knowledge will need to be high as it is the focus area for the company at this time. A good level of skin condition aetiology should be gained as well as a good understanding of the NHS wound care structures both Nationally and within the territory.

Product Knowledge – A knowledge of Skin conditions and the types of company products used to treat them would be an advantage. It is expected that you will be a quick learner, using you background knowledge, to pick up the products application in the healthcare setting quickly. Comprehension of the treatment area for the customer and targeting the appropriate product to meet that need is critical.

Team Working – Developing and using collaborative relationships including leveraging intercompany relationships with Business Development Managers and Clinical Nurse Advisors. He/she should seek opportunities, clarifies the current situation, develops others; and own ideas, places higher priority on team or organisation goals than on own goals, facilitates agreement, uses effective interpersonal skills, shares information

IT Skills – He/she should possess competent skills to use the Microsoft Office suite including MS TEAMS with the ability to learn new programs quickly

Salesforce CRM – Knowledge of CRM system is critical to the company knowledge base for information gathering and recording of activity. He/She should be comfortable in learning/using such CRM based systems.

Qualifications and Skills:

Essential:

Degree level or equivalent, ideally in business (or be able to demonstrate appropriate and applicable career-based experience)

Successful field medical sales background gained ideally within Wound Care

Experience of both primary and secondary care environments

Proven sales skills

Ability to analyse and interpret sales and market data

Good negotiation and influencing skills

Excellent interpersonal and communication skills

Ability to use other internal resources as appropriate – e.g.

Clinical Nurse Advisors or Business Development Managers

IT literacy

Planning & organisation

The post Territory Manager appeared first on Aptum.

Responsible for implementing the company marketing strategy. This Product Manager role is to be the company product expert, with a product portfolio covering pressure area care, Safe Patient Handling and Bariatric Products. Working collaboratively with all internal and external stakeholders across the wider team to increase market share, gain customer insight, increase brand awareness, product launches, new product development and support the meeting of business objectives and targets set by the company.

Key Duties and Responsibilities:

•Develop product pricing and product positioning strategies.

• Scope and prioritise activities based on business and customer impact.

• Drive product launches

• Gain product expertise in both manufactured and third-party product lines

• Support sales function day to day challenges and opportunities

• Educate internal stakeholders regarding products and messaging.

• Manage the marketing budget.

• Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed.

• Act as a product evangelist to build awareness and understanding.

• Represent the company by visiting customers to solicit feedback on company products.

• Working with the Managing Director regarding KOL programmes

• Linking in with Clinical members of the team to create evidence around the portfolio.

• Attending internal and external customer events.

• Any other duties as and when required by management that are reasonably within the capabilities of the person and are aimed at achieving the company’s objectives and goals.

• Excellent interpersonal, communication and presentation skills

• A strong collaborative team player with an ability to work as part of a multi-disciplinary team.

• Passionate about Marketing and Healthcare

• Able to influence & persuade when presenting ideas and plans.

• Skilled in identifying solutions, planning and organisation.

• Commercial & Business Awareness.

Desired Skills and Experience:

· Marketing skills and strategic thinking.

· Communication and presentation skills; speak and write to a high standard, storytelling of products for various channels and present convincingly to all stakeholders.

· Customer focused; build customer personas by understanding customer needs and behaviours.

· Technical expertise: Develop unique selling points of products.

· Research and analytical; gain customer insights and market intel via focus groups, sales analysis and networking

· Ensure behaviours are aligned with Company Core Values at all times

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