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Product Specialist 65 views

Job Summary:

The role of the product specialist is to promote, sell and ensure the growth of on formulary target brands across the wound care areas within the geographical area of responsibilities.

Responsible for:

  • Maximising sales results in On Formulary Accounts.
  • Driving the growth of on formulary target brands across the territory.
  • Building strong key relationships to ensure that the business is seen as the partner of choice.
  • Working as an integral part of the local matrix team to include Healthcare Partnership Manager, Clinical Specialist and Clinical Trainer.

Key Activities:

  • Development of Business Plans in order to optimise Account growth.
  • Build & supporting Implementation Plans and review at regular intervals.
  • Work closely with the local Matrix team (RSM, HPM, CS, DFU & CT) to support Account wins.
  • Achievement of annual sales and market share targets for the Focus Brand Portfolio.
  • Achievement of agreed KPIs and objectives including the effective use of the CRM system.
  • To have a comprehensive understanding and knowledge of the Company products, policies and objectives.
  • To provide customers with relevant clinical and product knowledge through effective presentation and listening skills.
  • To build positive customer relationships in order for the business to be seen as the ‘Partner of Choice.’
  • To utilise SPIN Selling Skills and up to date Marketing messages and materials to promote the use of On Formulary products.
  • Utilise all available data to enable highly effective planning and territory management.
  • To organise and manage customer meetings, study days and exhibitions within the territory.
  • To participate in Regional and National Sales Meetings as an opportunity to share Best Practice.
  • Take ownership of own Self-Development to ensure product, clinical and therapeutic knowledge is up to date.


  • Degree level or equivalent or ability to demonstrate appropriate and applicable career experience.


  • Ability to interpret and analyse sales data.
  • Excellent influencing skills.
  • Excellent interpersonal and communication skills.
  • Ability to utilise other internal resource.
  • Excellent presentation skills.
  • IT literate.
  • Planning and organisation.
  • Knowledge of the wound care market is desirable through not essential.


  • Planning and organising.
  • Influencing.
  • Results Focused.
  • Negotiation.
  • Team Working.
  • Effective Communication Skills.
  • Open to Change.
  • Customer Focus.
  • Problem Solving & Analytical Thinking.
  • Gaining Commitment.
  • Self-Learning and Continous Improvement.

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