Brand Manager 46 views

The Role:

The new Brand Manager  will be a B2B marketer in the healthcare space with NHS experience and have a wide range of skills encompassing technical product understanding, digital marketing, business acumen and strategic thinking. They will be the voice of the customer within the organisation, and understand and research customer needs, behaviour and experiences. The Brand Manager role reports to the Head of Marketing and will have a dotted-line responsibility for the Marketing Assistant. Importantly, we are looking for an individual who is dynamic, creative, extroverted, hard-working, fun-loving and will fit well within the organisation.

Key Duties and Responsibilities:

• Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.

• Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.

• Build brand messaging with unique selling propositions to differentiate from competitors and incorporate into campaigns.

• Develop & launch brand campaigns, in line with strategy & drive the brand vision.

• Liaise with media partners, ad agency, printers and other suppliers for marketing collateral.

• Create content like videos, copy for website, blogs, socials, clinical case studies, product and clinical articles, to drive corporate branding.

• Enhance brand awareness on digital, social and events platforms.

• Work collaboratively in the Marketing Team and cross-functionally.

• Field visits to meet customers & build a strong KOL network (Key Opinion Leader).

• Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.

• Run user evaluations on existing products to generate customer testimonials and user testing for new products under consideration.

• Develop market intel & research competitors to be proactive & market-responsive.

• Measure ROI on every marketing activity, track marketing budget, and capture learnings from successful campaigns as well as from less successful tactics.

• Manage a junior brand manager and collaborate with the graphics team.

• Ensure packaging designs/artworks are updated and aligned with brand style.

Ideal Skills and Competencies:

• Passionate about marketing and healthcare.
• An extrovert, who is dynamic and energetic and has fun working with people.
• A planner who is logical and simultaneously creative with lateral thinking.
• A team influencer, who is data-driven and a strategic thinker.
• Comfortable in his own company and collaborates with others in the team.
• Marketing skills with strategic thinking: Formulate brand marketing strategy, develop and drive the brand vision to create a niche in the market.
• Communication and presentation skills: Speak and write to a high standard, storytelling of products for various channels and present convincingly to both internal and external stakeholders.
• Data-Driven marketer: Gain customer insights, market intel via focus groups, sales analysis and networking to formulate marketing strategy and implement tactics.
• Digital and social skillset: Drive our digital strategy for business growth.
• Customer-focused: Build customer personas by understanding customer needs, behaviours and create amazing customer experiences.
• Technical expertise: Develop unique selling points of products for differentiation to create value for customers.
• CRM & marketing automation: Experience using Salesforce (CRMs) and Pardot.
• Collaborative & Interpersonal skills: Work cross-functionally as an inclusive team player and be comfortable working as an individual contributor.

Qualifications and Experience:

• About 5 to 7 years of experience in marketing with a strong track record of achievements within healthcare; wound care and NHS experience is desirable.
• Bachelor’s degree, ideally in pharmacy, nursing, medicine or science, combined with marketing qualifications.
• Digital (including website) and social marketing experience.
• Business skills including Microsoft Office suite, CRM preferably Salesforce and marketing automation.
• Experience of Account-Based Marketing is desirable.
• Understanding of MDR is desirable.